Design principles

Dominance - The dominant item is usually the one that first grabs your attention. It also acts as an anchor for the eye to keep coming back to throughout the attention loop described earlier. Similarity - Just what it sounds like. Throughout the design there are hints of similarity that tie it all together. Rhythm - An abstract concept. A mix of similarity and repetition. A design with rhythm has "breakpoints" that stop your eye from scanning further and encourage the eye to look at something specific. Texture - Can draw attention to certain elements or make them more visually interesting. In web design, this can be done with text, either fonts or just font weight. Direction - A good design will use the other principles listed here to anchor the elements together in a way that guides the eye through the design. Contrast - Can be established through color, texture, shape, lines, and many other ways. All of these design principles can influence each other. For example, contrast can establish dominance. Texture can create similarity. Dominance can give direction. So a good design requires iteration, as each thing changes and influences the others, which may require new changes.

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